Wednesday, February 8, 2012

A|Wear SS12 Press Preview

A|Wear Ireland had their press preview last Thursday (2nd February). For the past few seasons it has been held in their press office, this time round saw a change of scenary by relocating to the Art Gallery of The Morrison Hotel.

Displayed in 4 sections I began my tour of A|Wears spring/summer offerings with New Nautical. This trend is perfect for wearing now and mixes easily with your warm layers. Conversational prints were splashed on macs, skinnies, blouses and shorts. Adding the colour green and diversing from nautical stripes to fun prints is key to this seasons nod to nautical.

Adore these denims!
New Nautical Cobalt Cable Sleeve Jumper €35 Printed Denim 7/8’s €35 Red Belt €12

Moving along brought me next to Soft Focus. Reflecting it's name this collection was softer in hue and structure and included many beautiful and luxurious pieces. Denim featured in this collection also, with some amazing metallic styles in gold and silver - looking forward to these hitting the stores.


I then moved along to A|Wears Exotica rail. Powerful print mixed with exotic colours offered the perfect collection to choose from when packing for your summer break away. Snake print remains a key trend this season and slipped into both A|Wears clothes and accessories, for me if choosing between leopard and python, the snake tops the scales.







Colour Couture completed my tour. As you can see below these eye popping hues guaranteed to leave a lasting impression. If building an outfit in these rainbow rays totally freaks you out then try taking one single piece (in a block colour or in a stripe) and add to your safe neutrals, instantly fast tracking your wardrobe into spring/summer 2012.




A|wear have really excited me this season with all of their collections and taking into account their affordable prices I know the season ahead will be a good one for the Irish stores and for our closets.

Elaine xx
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