Friday, January 6, 2012

What Penneys Love

Over a month ago (1st December) Irish fashion journalists, bloggers, stylists and so on headed to The Art Gallery in The Morrison Hotel for Penneys Spring Summer 2012 collection preview. As usual I arrived through the back door, I seem to have a recurring issue with locating the official entrance to events. On the upside I did get a quick nose at their behind the scenes press call - sorry no pics :( didn't want to attract anymore attention.

Dressed in a warm jacket, woolly snood and chunky tights, definitely helped to add to the enthusiasm of being walked through each of Penneys stories for SS12 - eager to imagine some natural heat and the bearing of tanned flesh in affordable catwalk trends. Overall the mood was fresh, colourful and left me reminiscing Easter Sundays as a child showing off my new Easter outfit in bright spring hues, which were always accessorised with earrings and hair ribbons to match.

As I left (through the front door) I was given a rather large and impressive press book, which page by page shows us what it is that Penneys themselves are Loving for the new season;

Ok that's what Penneys are loving, now here's a collage of some of what I loved at their press preview

If you are a Penneys shopper, which lets face it most of us are, then here are a few items worth keeping an eye out for in your local store this month. All of the following images will be available this month (January).

L to R Sunshine Yellow Collarless Coat €25 In Stores end Jan, Tribal Print Shirt Dress €19 In Stores mid Jan, Triple Collar Blouse €11 In Stores end Dec, Meadow Print Skirt €13 In Stores Jan

Elaine xx

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